| LIFE INC. How the World Became a Corporation and How To Take It Back Douglas Rushkoff New York: Random House, 2009 |
Rating: 5.0 High |
|||
| ISBN-13 978-1-4000-6689-6 | ||||
| ISBN-10 1-4000-6689-1 | 274pp. | HC | $26.00 | |
| Page xvi: | "Our real investment in the fabric of our neighborhoods and the quality of our lives takes a backseat to asking prices for houses like our own." |
| Missing space: S/B "back seat". |
| Page 7: | "It almost heralded an era of business meritocracy...." |
| Almost? |
| Page 17: | "The 'brand' emerged to serve that function, to put a face on the oats, beverages, and automobiles we bought, and eventually elevating them from commodities to icons." |
| Failure of parallelism: S/B "to elevate". |
| Page 61: | "...the homogeneity of the houses was supposed to engender a culture of conformity." |
| Says who? |
| Page 61: | "The Cape houses had kitchens in back, from which moms were to watch kids play in the backyard." |
| Missing space: S/B "back yard". |
| Pages 74-75: | "You can't just open part of the town when the town is supposed to seem like a preexisting 'destination,' whose charm and attraction is based on its vibrancy and cohesiveness." |
| Number: S/B "are based". |
| Page 102: | "By standardizing the public conversation, a national media could address every individual in his home..." |
| Number: S/B "national media". |
| Page 103: | "A national media was structurally biased toward the interests of corporate monopolies." |
| Number: S/B "National media were". |
| Page 106: | "Simultaneous with newly centralized top-down electronic media came equally high-tech methods of measuring its results on the public." |
| Number: S/B "their results". |
| Page 130: | "'The Apprentice' and its corollaries display an environment and lifestyle..." |
| Wrong word: S/B "?". |
| Pages 177-8: | "Not only does the company get better wholesale prices; its centrality and size lets it get its money cheaper." |
| Number: S/B "let it". |
| Page 197: | "Earning pennies per task, users perform hundreds or thousands of routine operations for corporate computers that don't want to waste their cycles." |
| Does this mean literal machines? |
| Page 221: | "And 1, a shoe company in Pennsylvania..." |
| The name of the company is "And 1." This could be made clearer. |
| Page 224: | "Practically speaking, open systems mean keeping systems open to Google and its millions of advertisements." |
| Number: S/B "'open systems' means". |
| Page 231: | "Recommendations from local authorities to store a week's worth of food, water, duct tape, and medical supplies..." |
| How much duct tape is a week's worth? |
To contact Chris Winter, send email to this address.